Internal & External Factors Supporting Apple Objectives

To understand Internal and External Factors, we must first look at Apple’s Objectives. It’s Objectives are “providing the best user experience through innovative hardware, software, services, and positioning itself as a leader in technology and design” (Google AI, 2025a). The following Internal and External Factors support the organizations objectives through marketing research that is supported by statistical data and scholarly articles. Apples’ Internal Factors are based on its Core Operational, Strategy and Value Objectives. These Objectives’ Factors are Core Company Culture and Value, Leadership, Resource Allocation and Backward Vertical Integration. Its’ External Factors are Local Market, Global Market, Economies, and Technology and Consumer Trends.

Future Trends

A future trend that may drastically alter my findings in relationship to organizational objectives is consumers perspective on Sustainability. This has become a high priority to consumers in recent years. This changes Apples Internal Operational processes by having to adopt strategies and tactics to accommodate for Sustainable practices. For instance, Apple having to use Balanced Vertical Integration to obtain a manufacturer that already practices sustainability. This alters all Apple stakeholder relationships by building new favorable avenues.

Marketing Research Supported by Industry Trends

As stated before in “Milestone Two Marketing Mix Elements: Marketing Trends” “The purpose of marketing research is to reveal these trends so that a marketing strategy can be created, which will then adjust to changes in the market and establish a competitive advantage” (Delong, 2025). Marketing research is research on the consumer, the business and the businesses competition for a product or service proposal. The process of Market research includes researching consumer behavior (psychographic data), consumer Demographic & Geographic data, Apples History; Political and Financial and Apple’s Competition.  Researching these specified categories gives me the ability to see patterns in the data and information gathered which divulge information like Industry trends. For example, when looking at Apple and its competitors like Samsung I can see they both currently are only making better versions of their products instead of producing completely new product concepts. This is considered an industry trend because both Apple and Samsung are apart of the Technology Industry.

Marketing Strategy Alignment with Legal, Ethical and Industry Standards

The proposed marketing strategy will align with legal, ethical, and industry standards by taking the step to understand the consumers and the governments interpretation of the previously mentioned categories. This will give Apples’ Marketing team the opportunity to inspect all part of the legal, ethical, and industry standards while preparing the Marketing strategy. With this in mind, the marketing team takes local and federal laws, consumer ethical desires for apple and technology community standards into consideration when developing a  marketing strategy.

Implications

As long as the marketing team follows legal and ethical guidelines put in place by the American Marketing Association along with Federal and State Regulations there should be no implications. Though there could be implications if the marketing team does not take into consideration the previously mention legal and ethical influences as stated in the “Marketing Mix Element; Ethical and Legal Implications” section in Milestone two.

Limitations

The limitations identified that caused gaps in the marketing research were not enough firsthand data for evidence to back claims in the marketing proposal. For example, a fuller understanding of the target audience, for example, whether they live in the inner city or country. Also, if consumers rent apartments, condominiums, houses, or own their  home. Having access to Apples surveys could give me the opportunity to have this kind of information and dissect it to find a more niche target market.

References:

Delong, E. Dominique. (October 5, 2025). Milestone Two Marketing Mix Elements. Essay.

Google AI. (2025a). Apple Inc. Objectives. Google Search. https://www.google.com/search?q=Apple+Inc.+Objectives&rlz=1C1UEAD_enUS979US979&oq=Apple+Inc.+Objectives&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIICAEQABgWGB4yCwgCEAAYFhgeGIsDMgsIAxAAGBYYHhiLAzILCAQQABgWGB4YiwMyCwgFEAAYFhgeGIsDMgsIBhAAGBYYHhiLAzILCAcQABgWGB4YiwMyCwgIEAAYFhgeGIsDMgsICRAAGBYYHhiLA9IBCDk2ODVqMWo3qAIIsAIB8QXJFoaPuUz3dg&sourceid=chrome&ie=UTF-8

Google AI. (2025b). Cuurrent industry trends. Google Search. https://www.google.com/search?q=Cuurrent+industry+trends&rlz=1C1UEAD_enUS979US979&oq=Cuurrent+industry+trends+&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIJCAEQABgNGIAEMgkIAhAAGA0YgAQyCQgDEAAYDRiABDIICAQQABgNGB4yCAgFEAAYFhgeMggIBhAAGBYYHjIICAcQABgWGB4yCAgIEAAYFhgeMggICRAAGBYYHtIBCTE1OTI0ajFqN6gCCLACAfEFKZjyo_Udu4rxBSmY8qP1HbuK&sourceid=chrome&ie=UTF-8

Google AI. (2025c). Internal and External Organizational factors that support organizational objective. Google Search. https://www.google.com/search?q=Internal+and+External+Organizational+factors+that+support+organizational+objective&rlz=1C1UEAD_enUS979US979&oq=Internal+and+External+Organizational+factors+that+support+organizational+objective&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQIRiPAtIBBzI3N2owajeoAgiwAgHxBSnhSa-2lOV-&sourceid=chrome&ie=UTF-8