Memos

A brief internal business communication document pertaining to policies, procedures, or business updates.

Ethical & Legal Considerations

Ethical considerations involve using formal principles of right and wrong while making critical business decisions. Legal considerations are researching, knowing, and complying with local and federal written laws and regulations.

Planning

Is defining goals, establishing strategies, and mapping out tasks to efficiently complete a plan.

Barriers to Entry Research

Is gathering data on breaking points to the business Industry, Market, and Niche.

Market Research

Is the gathering and analyzing data on consumers, competition, and the business industry.

Marketing Research

Is the interpretation and conclusion of analyzed data from market research.

Product Research

Is identifying, analyzing, and validating the product idea to meet consumer needs, reduce market risk, and ensure profitability.

Digital Marketing

Includes using digital platforms such as SMM, Email, SMS, Display and Mobile Ads, Influencer Marketing, and Video Advertisement as a means of promotion.

Social Media Marketing

Is an unpaid marketing strategy of posting on platforms like Instagram, YouTube, TikTok, Twitter, and Facebook to increase awareness or build rapport with potential customers.

Advertisements

Is a paid advertisement to show off the product or business to get the potential customers to buy that business’s product or service over others.

Investor Reports

Is a document concluding the company’s quarterly and annual financial health, operational performance, and strategic direction to shareholders and stakeholders.

Professional Selling

The skills and knowledge to sell professionally involve building customer satisfaction through building relationships and establishing connections with suppliers, distributors, and the community using Ideal Customer Profiles (ICPs).

B Corp Certification

Is a certification for corporations to become a benefit corporation where B Lab verifies a higher standard of social and environmental performance, accountability, and transparency.

Principle of Retailing

Are the fundamental strategies and tactical intricacies of the 8Ps to provide goods and services to customers.

SEO / SEM

Search Engine Optimization:  Striving to raise your business to the top of the Search Engine Result Page (SERP) through off-site and on-site methods. (Rank through Organic Traffic)

Search Engine Marketing: is the process of driving traffic using paid or unpaid (organic) methods of marketing to drive traffic to a website from SERP.